Cross Promoting

How we got here...

In the Fall of 2025, we began working with Locable to launch a website and implement an overall marketing push.

The Goal: Create a simple yet contemporary website that is easier for volunteers to manage and, subsequently, improve our ability to promote merchants, local events and activities, and support the community.

Local businesses, nonprofits, and other local organizations around Pottstown are now participating because of these primary benefits:

Enable the Pottstown Business Improvement District to promote members automatically to reach more people by automatically distributing upcoming events, offers/coupons, job opportunities, business information in the directory, and more.
Enable the merchants and organizations to promote each other and events on their existing websites, thus supporting the community - automatically
Provide free Locable Marketing Tools to enable merchants and organizations to promote themselves online
To tap into their Local Connections™ to drive exposure, reach, and referrals through other local organizations in the region

Ready to join the fun with your business or nonprofit?

Join Businesses & Nonprofits In and Around Pottstown - It's Free

Do you run a business or nonprofit in or around Pottstown?

Great! You can use the free tools. If you’re located within the BID, your posts will appear here on discoverpottstown.org. If you’re outside the BID, your posts won’t display on this site, but you can still use the tools and cross-promote through partner networks.

Getting Started

Take 3 minutes to register: ensure your information is correct and start using the free tools.
Be sure to confirm your email address and bookmark your dashboard in your browser so you can quickly return at any time.

We can help you get started and Locable will assist you with whatever you need if you'd like a hand or get stuck!

You can get help through the Locable Support page once you create your account or email us at [email protected].

Add a community calendar to your website; promote your events, offers, and more to appear on local websites (like this one) all for free!

Get Started Now

Frequently Asked Questions

Q. My organization is not in the Pottstown Business Improvement District; can I still sign up?

A: Yes, but your information will not appear on discoverpottstown.org.

Q. Is this program limited to businesses and nonprofits located in Pottstown?

A. No. You do not have to be within Pottstown to participate. You'll want to connect with the Pottstown Business Improvement District, or other participating organizations to learn more about the sorts of organizations they'll promote and any other criteria that they may have.

Q. Is there a fee to participate?

A. Participation in the program is entirely free.

Q. Is it just about events?

A. No. In addition to the calendar, your account allows you to share information on local directories like the Pottstown Directory. You can post offers, coupons, sales, job openings, volunteer opportunities, and more. Additionally, you can support the community through Support Local directories, job boards, and volunteer opportunity boards.

Q. Can individual real estate professionals, hairstylists, or others who are part of a larger organization participate?

A. Absolutely. Your company or office should create an account, but individual professionals are also welcome to participate.

Cross-Promoting in Pottstown